Business planning taught by people who have done it
Homexyo is an educational resource based in Dublin, focused on one subject: how to write, test, and present a business plan that holds up under scrutiny.
The programme does not cover general entrepreneurship or motivation. It covers the specific thinking and documentation work that a business plan actually requires.
What the work actually involves
A business plan is a structured argument. It needs a clear market description, a defensible financial model, and an honest assessment of risk. Those three things are harder to write than most people expect, and that gap is what this programme addresses.
Participants work through real planning scenarios, not hypothetical exercises. Each module produces a document section that can be used directly.
Who the programme is for
The programme is built for people who need to produce a business plan for a specific reason - a bank application, a grant submission, or an early investor conversation. It is not a general business course.
Previous participants include sole traders, small team founders, and managers preparing internal proposals. The common thread is a real deadline and a specific audience for the plan.
The format and pace
Sessions run online in small groups, with asynchronous material available between live meetings. The pace is deliberate - each concept is applied before the next is introduced, so participants are not carrying unresolved questions forward.
Feedback on draft work is specific and written, not general encouragement. The goal is a finished document, not a completed checklist.
How the programme developed
Each stage of Homexyo's development came from a specific problem encountered in the previous one - a pattern of responding to what participants actually needed rather than what seemed logical in advance.
First cohort: in-person workshops in Dublin
The original format was a two-day in-person workshop covering financial projections and market analysis. Twelve participants. The feedback identified a consistent gap: people understood the concepts but struggled to apply them to their own numbers.
Module-based structure introduced
The workshop was broken into nine discrete modules, each ending with a deliverable. This change reduced the gap between instruction and application. Participants began arriving at later sessions with questions about their own drafts rather than about the concepts in general.
Transition to small-group online delivery
The move online made it possible to run smaller groups more frequently. Group size dropped from twenty to eight, which changed the quality of feedback conversations significantly. Written critique on draft sections became a standard part of the process at this point.
Continuous revision based on participant outcomes
The programme content is reviewed after each cohort. Where participants consistently struggle with the same section, the module is revised - not to make it easier, but to make the difficulty more visible earlier so it can be addressed directly.
Ciarán Devane - Lead Instructor
Programme Design & Delivery, Homexyo
"Most of the plans I reviewed early in my career failed on the same point - the financial model looked plausible in isolation but didn't connect to the market assumptions three pages earlier. That disconnect is what this programme is designed to prevent."
