Most business plans fail before the first investor meeting - not because the idea is weak, but because the document doesn't hold together under scrutiny.
Writing Plans That [Work]
This program walks through every component of a credible business plan - from market sizing to financial modelling - with structured exercises and real-document templates. Practical, sequential, and built around the decisions you'll actually face.
Program Structure
Six stages, one complete plan
Each stage builds directly on the previous one. You won't move to financial projections before the market analysis is solid, and you won't draft an executive summary before you have something worth summarising.
Defining the business model
Before writing a single page, you need a clear account of how the business generates and retains value. This stage uses a structured canvas to test assumptions, identify dependencies, and surface gaps that would otherwise appear mid-document.
FoundationMarket and competitive analysis
Sizing a market credibly requires more than quoting an industry report. This stage covers primary and secondary research methods, competitor mapping, and how to present findings in a way that withstands investor questioning.
ResearchOperational and go-to-market planning
A plan without an operational section is a pitch deck, not a business plan. Here you'll document delivery capacity, key milestones, resource requirements, and a phased approach to customer acquisition.
OperationsFinancial modelling and projections
Three-year income statements, cash flow forecasts, and break-even analysis - built from first principles rather than filled-in templates. The focus is on understanding what each number depends on and how to defend your assumptions.
FinancialsRisk assessment and contingency planning
Identifying risks is straightforward; quantifying them and proposing realistic mitigations is harder. This stage introduces scenario planning and sensitivity analysis so your plan accounts for conditions that don't go as expected.
RiskExecutive summary and document assembly
The executive summary is written last and read first. This stage covers how to compress a complete plan into two pages without losing the logic, and how to structure the full document for different audiences - banks, investors, or internal use.
CompletionWhat the program [covers]
Forty hours of structured material, delivered across six sequential modules. Each module includes written lessons, a worked example drawn from a real business context, and a practical exercise you complete before progressing. No live sessions - the schedule fits around existing commitments.
Enquire about enrollment
The financial modelling module was the part I'd been avoiding for months. Working through it step by step - with an actual example rather than abstract theory - made the difference. The plan I submitted to my bank was accepted on the first review.
I'd written business plans before, but they never felt solid - more like guesswork formatted nicely. This program taught me to build the argument first and let the document follow. The risk assessment section alone changed how I think about planning.